Promotion Risk Management
Promotions are risky. The occurrence of risks at any stage of promotion development or execution can lead to budget overruns, cause poor performance in the market, drain resources, invite legal or regulatory investigations, or put a company’s brand in the middle of a PR nightmare.
Who’s managing your promotional risks?
A promotional risk is, quite simply, anything that can jeopardize the success of a promotion. The source could be internal, external, technical, legal or regulatory. A risk can range from something as unintentional as a technical glitch or a printing error to something as intentional as prize fraud or information theft. While there are no guaranteed methods of eliminating risks, there are ways to avoid and manage them.iC Group consultants judiciously analyze, identify, communicate and manage the risks for traditional and online games, contests, sweepstakes, consumer offers and other unique promotions. They counsel clients through critical phases of planning and execution to prevent unnecessary and costly risks.
Our Promotion Risk Management services include
- Best practice and process review for online and offline programs
- Risk assessment and management
- Performance metrics and monitoring
- Claims processing and prize fulfillment management
- Winner background checks
- Consumer Support Services
- Security and Fraud detection
- 3rd party contract review
- Odds calculation and certification
Print Security Services:
- On-site print security and management services
- Print security procedures
- Printing and Seeding plans
- Printer capability and process reviews
- Prize randomization and seeding
Interactive Promotion Risk Management:
- Best practice and process review
- Online security review and white hat hacking services
- Hosting Evaluations
- Web site and application review
- Compliancy review