iC Group Solutions

iC Group solutions are rooted in sales promotion and incentive marketing disciplines, where programs are designed to motivate and incite specific behavior needed to meet specific marketing and business objectives. How do we achieve client objectives and desired results?

• Breakthrough creative and incentive design is blended with secure technology and services to get the interactive marketing results our clients need.
• Details are prudently managed via our turn-key services including strategy and design, creative design, online development and hosting, technology, security, promotion risk management, insurance and complete promotion administration such as rules, registration, bonding, print security, adjudication and prize fulfillment.
• The best incentive solutions are designed for specified target audiences, whether our clients need prize pools ranging from hundreds of dollars to millions of dollars. We have delivered promotions with prizes reaching as high as $100 million.
• A Promotion Risk Management philosophy is enclosed within the entire organization. We are one of few promotional service organizations that offer risk management solutions in all areas including, but not limited to, online promotions and printing. We judiciously counsel clients through critical phases of planning and execution so they maximize the benefits of promotion while protecting corporate assets.
• Finally, our insurance solutions and underwriting capabilities allow our clients to securely manage financial liability associated with events, sponsored athletes and large prize pools and offers for consumer promotions. iC Group is a Lloyd's of London correspondent with binding authority in 60+ countries.

Collectively these solutions meet client-desired objectives such as: customer acquisition and retention, sales and market share, trade channel buy-in, brand awareness, customer loyalty, web traffic, retail visibility, advertising support, publicity, customer data collection, churn reduction, training program impact, and more.