iC Group - In The News

Area Resident Visits Local 24 Hour Fitness club and Wins the Jackpot

Hollywood, Calif. August 29, 2005

When you join 24 Hour Fitness, you never know how your life will change! Kirkland, Washington resident Jean Irons-Dendy joined 24 Hour Fitness in Kirkland hoping that her membership would help her lose weight and gain energy – little did she know that it would also get her $250,000!

The registered nurse and mother of two teenage children entered a 24 Hour Fitness Sweepstakes for the chance to win up to a half million dollars and was one of a lucky five members flown to the 24 Hour Fitness employee convention in Hollywood, California to participate in a grand prize drawing.

Jean proved to have the magic touch when, in front of a crowd of more than 900 24 Hour Fitness employees, she selected the one envelope out of 24 that contained a check for $250,000! The room immediately exploded, with the audience jumping to their feet in a deafening standing ovation.

“It was intense,” said Dendy. “My relationship with 24 Hour Fitness and my personal trainer has been so great, and for this to happen on top of that is just more than I could ever ask for; it’s unbelievable!”

Jean does not have elaborate plans for her new fortune – just to pay off her truck, do a little work on the house and help her children pay for college – but she does plan on continuing her commitment to her most valuable commodity: her health!

The member loyalty campaign was the largest cash give-away ever for 24 Hour Fitness, with available cash prizes totaling $1,000,000. Members received sweeps entries for upgrading and adding memberships, purchasing new packages or bringing in friends. Regional draws were conducted at 24 Hour Fitness® locations. Five regional winners were then randomly selected and flown to Los Angeles to participate in the Divisional Grand Prize drawings.

About 24 Hour Fitness
Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative leader in the health and fitness industry, serves more than 3 million members in over 330 clubs across 16 different states and four countries in Asia. Founded in 1983 as a one-club operation by Chairman and CEO Mark S. Mastrov, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. Supporting the communities it serves, 24 Hour Fitness sponsors many charitable events and organizations including the 2004 - 2008 U.S. Olympic Teams, American Cancer Society and the Magic Johnson, Andre Agassi and Lance Armstrong Foundations. Please call 1-800-204-2400 or visit www.24HourFitness.com for more information and to find the location nearest you.

About IC Group – www.icgroupinc.com

Since 1989, IC Group has been a trusted partner in the design and implementation of secure, high-impact promotion solutions for over 30% of the world’s top brands. With unrivaled expertise in games, contest and sweepstakes administration, interactive promotions and services, Promotion Risk Management and insurance, IC Group enables marketers and agencies to deliver solutions that create immediate impact and drive measurable results -- without the risks that can jeopardize the bottom line. IC Group has offices in Chicago, Los Angeles, Toronto, Winnipeg and London, UK. Its current client roster includes brand names such as Kraft, PepsiCo, Nestle, Visa and McDonald’s Restaurants.

Contact:

Patty Guinto – 24 Hour Fitness
pguinto@24hourfit.com
925.543.3155

Julia Bilous – IC Group
Julia.Bilous@icgroupinc.com
800.575.5590