I read somewhere recently that human beings now have the attention span of, wait... just a second more... Am I boring you yet? Yes, that only took seven seconds. Hope I haven’t lost you yet! If you don’t capture your audiences’ attention with a clear and simple message, how do you expect them to connect and engage with your brand promotion? Number one is defining your key messages and how that translates to a strong call-to-action across all tactics. Make it easy for your audience to understand what they have to do quickly or you risk being lost in the clutter.

If it’s a sales promotion that requires a purchase to enter the online contest, consider the entire consumer-brand experience. Don’t expect your consumers to jump through hoops for you. You risk drop-off, decreased repeat purchases and return visits, and possible negative word-of-mouth. From the time your consumer makes the purchase, to landing on your promotional website, and getting through registration and entry - your seven seconds is up! 

Ease them through a simple flow and the experience will be much more positive. And so will your bottom line.