• WINNING EDGE

    THE OFFICIAL IC GROUP BLOG

    For expert advice to give you
    the winning edge

  • Is Anything Simple Anymore?

    by Jill Cashman | Feb 22, 2012
    I read somewhere recently that human beings now have the attention span of, wait... just a second more... Am I boring you yet? Yes, that only took seven seconds. Hope I haven’t lost you yet!
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  • Alaska Communication's "Make It Snow Alaska" Sweepstakes

    by Jill Chapman | Feb 03, 2012
    Congratulations to Alaska Communications for launching the "Make It Snow Alaska" Sweepstakes! As one of Alaska’s smartest networks, Alaska Communications is in a great position to celebrate what makes Alaska … Alaska.
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  • The Value of Promotional Data: Is it Key to Your CRM Success?

    by Kelly Crerar | Feb 01, 2012
    An interesting question and one a business should understand clearly – does promotional data add value to your Customer Relationship Management (CRM) success? CRM is critical for business growth. It allows you to gain knowledge about consumers to direct your marketing, media campaigns, and product delivery, in turn, improving your relationship with consumers.
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  • So You Think You Want to Run a Promotion?

    by Paul Weber | Jan 24, 2012

    I think we have all seen our favourite brands run an online promotion. Some of them generate a reaction that is positive (“This is awesome!”) and some, not so much... What is the difference between those that generate positive buzz and those that fizzle? One of the key factors that impacts buzz is the offer itself. What is in it for me and how easy is it for me to enter?

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  • HUGGIES Pull-Ups Potty Party & Potty Dance Instant Wins & Sweepstakes

    by Jill Chapman | Jan 18, 2012
    Whether you've already started potty training or are just beginning to think about it, check out some helpful resources at HUGGIES Pull-ups Potty Party presented by Walmart to learn more and enter to win instant prizes.
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