Interactive Collect and Wins
Your profile:- You want consumers to buy product/service more often than usual within your promotional period.
- You want to encourage repeat purchase across one or possibly several product/service lines.
- You want to develop a campaign around a specific theme (i.e. a trip to Paris, or a movie property) and reinforce it with repeat visits/plays over a period of time.
- Encourage multiple and repeat purchase by tying-in product purchase with collection of a virtual game piece on a virtual gameboard.
- Create big prize impact -- millions in prizes! -- for a fraction of the total prize costs. IC Group puts the magic of odds and promotional insurance to work for you.
- Custom tailor a creative approach to suit your campaign theme. Enjoy the immense creative options of the online world and create interactive, immersive, metaphorical brand experiences.
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Ideal Applications
- Collect & Win programs work well with products that have a higher purchase frequency, where purchases are made multiple times within a weekly/monthly period.
- Consumer packaged goods – snack food, bottled beverage and more.
- Retail marketing – grocery, gasoline, convenience stores and more.
