iC Group - In The News

Subway Ups Ante: $67 Million in Prizes in Scrabble Game
August 2008 – PROMO Xtra
Window signs show off the big-ticket prizes being offered in the "Subway Scrabble" game.
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Pepsi to help quench thirst for gasoline
May 2008 – Marketing Daily
Pepsi wants to help consumers max their ride and fuel their drive this summer through its Max Your Ride contest.
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Dunlop Million Dollar Madness Starts in March
March 2008 – Yahoo Finance
When the next Grand Slam winner is crowned, the person with the biggest smile might be the guy playing with a Dunlop Aerogel racquet at the local park.
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ComCorp Fuels Web Activity with Online Racing Promotion
March 2008 – Promo Brief
Following Fox Sports' immensely successful kick-off to the 2008 NASCAR season, ComCorp is in the chase with an online promotion aimed at driving up website registrations.
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7-Eleven Brings Simpsons to Life
July 2007 – PROMO Xtra
7-Eleven has gone all-Simpsons for a month long in-store and online promotion tied to "The Simpsons Movie".
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Interactive Promotion Going to the Dogs
April 2007 - Promo Magazine
Del Monte will award a customized Jeep fit for a dog as part of an online Pup-peroni sweepstakes.
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