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Telus: Casino-Themed Dealer Incentives
Situation: Chance to win incentives have long been tapped-into by brands to drive consumer behavior. They are also effective in achieving business objectives, as demonstrated by Telus -- one of Canada's leading providers of data, Internet Protocol (IP), voice and wireless communications services. To reward and incite dealers for achieving sales, Telus upped the ante with a series of casino-themed instant win games launched over four quarters.
How it worked:
- Registered Telus dealers earned virtual casino chips for every sale they made.
- Weekly email notifications were sent to dealers notifying them of the number of chips they earned. The email directed them to the Telus Mobility website, where they found a link to the online game.
- Reps registered and logged-in to play. Each casino-themed game and the prizes available to be won changed per quarter, including Poker, Slots, Roulette and Blackjack.
- Instant win prizes available to be won included points, prizes, gift cards and more.
Concept and Creative was handled by Marketing Drive, Toronto. iC Group managed all elements of online game development and hosting
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