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iC Group Promotion Risk Management Case Studies
Irving Oil: A-maze-ing Labyrinth
Prize Insurance
To boost-up sales across 300 of their gas bar locations, Irving Oil implemented a scratch and win promotion to reward customers for filling up at the pumps.
Jelly Belly: “Flavor Adventure”
Sweepstakes
Jelly Belly launched a sweepstakes promo that aimed to build awareness among consumers and to get the sales force, brokers, and retailers more excited about Jelly Belly as a product in their portfolio.
Black and Decker -- “Builder Benefit $100,000 Sweepstakes”
Scratch & Win/Sweepstakes
When Black and Decker tooled-up at the International Builder’s Trade Show, they turned-up the power with a $100,000 cash give-away to draw booth traffic and reinforce five key brands.
Scratch and Win
Game Design / Print Security
Increasing product sales and creating an interactive, engaging playing experience was the impetus of a scratch and win game for this Columbia-based consumer goods marketer.
Scratch and Win / Sweepstakes
Sales Incentive
An in-pack Scratch and Win game and Online Sweepstakes was the focal point of this promotion campaign designed to increase sales of beer products across regional territories.
Interactive Instant Win and Sweepstakes
PRM Review and Consulting
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