• WINNING EDGE

    THE OFFICIAL IC GROUP BLOG

    For expert advice to give you
    the winning edge

  • Loyalty Expo: The Power of Promotional Loyalty

    by Anthony Aguiar | Mar 16, 2012
    For those in the Orlando area this weekend, come check out IC Group's presentation at the 2012 Loyalty Expo at the Rosen Shingle Creek Hotel. Myself along with Leigh Thornberry will be presenting a workshop called The Power of Promotional Loyalty.
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  • The Real Cost of DIY

    by Joel Parent | Mar 16, 2012
    You could renovate your unfinished basement or you could pay someone to do the work for you. Paying someone else to do it professionally could cost you $50,000 and up (if some brief Googling for such average prices can be trusted). Doing it yourself may cost you only $15,000 in raw materials, if you do the work yourself (mooching labor off your friends and family helps too). But what do these savings cost you?
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  • IC Group's Loyalty Solution Video

    by Jill Chapman | Mar 12, 2012
    We are pleased to share our new loyalty solutions video with you! What do you do if you want to create loyal buying behaviors with your customers but don't have years to establish this foundation? IC Group has the solution.
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  • IC Group's Elevator Pitch

    by Joel Parent | Mar 02, 2012
    I’ve worked at IC Group almost 15 years (gasp!). ***Deep breathing exercises*** OK, I’m better now. Kidding aside though, when you’ve been working at a place this long, you definitely have strong opinions about your products and services and your company’s niche in the big, bad, global marketplace.
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  • Is Anything Simple Anymore?

    by Jill Cashman | Feb 22, 2012
    I read somewhere recently that human beings now have the attention span of, wait... just a second more... Am I boring you yet? Yes, that only took seven seconds. Hope I haven’t lost you yet!
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